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A Management and Human Resource Consulting Firm Committed to drive your business forward.

Our focus is on giving you the clarity to make the right decisions and take the right actions. And our approach is grounded in perspective — the kind that comes from our deep experience working on a wide range of issues.


Ahmed ElBeheary
Ahmed ElBeheary
Hassan Zulfikar
Hassan Zulficar

Founder & CEO

Managing Director

Ahmed has (20+ yrs) of diverse human resources and management experience that spans start-ups and established organizations locally as well as internationally. His experience spreads out in the services and manufacturing fields in various industries such as food, agriculture, farming, real estate development, telecommunication, technology and building materials (amongst others) and is completely comfortable working across-cultural, multi-national environments.


Ahmed Joined Wadi Group in October 2017 as Group Chief People officer. prior to that he has been with Ooredoo Iraq "Asiacell" crafting the Human resources strategy. Just after he had finalized splitting Amer Group and setting up a sound structure to manage  the 2 new groups. Prior to that Ahmed joined Vimpelcom &  Orascom Telecom Group since 2004 between Algeria & Egypt as Chief HR & Admin Officer where he positively contributed to high level strategic decision making and drove performance throughout complex organizations. Practiced an impressive track-record of leading substantial growth and cost reduction initiatives, building customer-centric leadership teams and providing support in various HR functions; Previously Ahmed was driving the Human Capital Development function at CEMEX Egypt, supporting the transition from a state owned company to a multinational firm, in terms of training & development, recruitment, performance management and organizational behavior/culture.

Ahmed Earned his MBA from City University of Seattle, and his Bachelor’s degree of arts in Business administration from the University of San Francisco de Quito.

Hassan is a goal-oriented HR professional, experienced in startups, who have demonstrated the ability to lead diverse on-site and multi-country teams to new levels of success in a variety of highly competitive cross-culture local and multinational organizations and fast-paced environments including Misr Measurement & Control, Centro, Microsoft, Convergys, GB Auto and Xceed.


His 20+ years of experience was gained in a variety of industries including Information Technology, Telecommunications, Manufacturing, Automotive, Heavy Equipment, Retail, Financial Services, and Agriculture, where he was able to prioritize and generate results to achieve organizational objectives within time and budgetary expectations, establishing productive customer centric partnerships with decision makers and key stakeholders, with proven track record of improving HR systems, applications and processes.


Hassan earned his post graduate HR certification from the Institute for Human Resource Management Education, Scottsdale, Arizona.


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Ignitinf your futrue

Tel Cairo:
+20 122 961 9999

Unit 6c22, Casa, SODIC West, Cairo Alex Desert Road km 38. - Giza - EGYPT

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